Why & How to Pay Employees Fifteen to Twenty Dollars per Hour (And Remain Profitable!)- by Laura Laaman

With a pent-up need to get out of the house, people are finally traveling in droves. This means a parade of furry guests who need your services—but do you have the staff to handle it? For many pet care businesses, COVID meant downsizing, and just as many are finding it harder than ever to find quality staff. We have the solution, but brace yourself…you need to get ready to pay some employees $15-20 an hour or more. Read the full article here.

An Important Task Managers Cringe Over and Why- By Laura Laaman

One of the tasks your managers probably dislike (ok, hate) is hiring. While they may love the idea of welcoming a fabulous and productive new employee, it’s easy to understand why they cringe at the hiring part. After all, wading through (or drowning in) the process can feel overwhelming while they place ads, determine budgets, reach out to candidates, leave messages, play phone tag and conduct interviews…who would look forward to it? Read the full article here.

Measuring & Maintaining a Healthy Labor Ratio- By Jake Romero

The Pet Care industry is filled with business owners who are first and foremost passionate pet people. Most of these business owners think, “Whatever it takes to deliver great care is what it costs,” and focusing on key financial measurements tends to get away from them. Unfortunately, so does profit—and if not attended to, so does owning a viable business. It’s honorable and necessary to guard the pets in your care, but it’s also necessary to guard your financial stability and success. Read the full article here.

4 Powerful Strategies to Connect & Reengage with Clients- By Laura Laaman

Compared to other industries, the pet care industry has always required extra TLC. We’re not just fixing a car; we’re caring for someone’s furry family member. But right now, the human TLC is more important than ever. Read the full article here.

4 Post-Pandemic Revenue Building Musts- By Laura Laaman

post pandemic revenue building

The COVID virus first started making headlines around this time last year—and we’re not yet out of the thick of it. However, for savvy and strategic business owners, this year has also been filled with learning experiences and, believe it or not, unique opportunities. Read the full article here.

A Pet Care Facility’s Silver Lining to COVID- By Laura Laaman

While the COVID-19 pandemic continues to be a monumental global challenge, we can point to one good thing that’s come of it: an abundance of puppies and shelters dogs have been adopted nationwide. Learn how to take advantage of these precious opportunities by reading the article here.

Are Reservation Specialists Essential Post-COVID?- By Laura Laaman

To survive the impacts of the pandemic, many businesses were forced to reduce staffing to the bare minimum…and pet care businesses were certainly no exception. Many companies are choosing to bring back their obviously necessary (and sometimes less expensive) team members first. These include pet care staff and receptionists—the people who take care of your furry guests and their humans. But what about the people who can dramatically increase your revenue and help pay for all those other necessary staff? Click here to read the full article. 

3 Post-Pandemic Revenue Mistakes- By Laura Laaman

As the country starts moving into the next phase, it’s time to not just survive, but also position ourselves to thrive. After all, most business owners didn’t get into business just to squeak by—they want to be successful. These are certainly complicated, confusing and challenging times; however, if you’re committed to overcoming this pandemic, it’s time to ensure you’re making the best decisions possible and avoid or undo any poor knee-jerk decisions. Click here to read the full article. 

It’s Time to Start Rebuilding- By Laura Laaman

For pet care businesses, summer means more than warm weather. We hope that individuals will be back to work and families will make travel plans. We can’t wait for life to get back to what we considered normal. That means it’s time for you to start rebuilding after the losses suffered from the COVID-19 pandemic. Here are a few proven and powerful strategies to rebuild your business. 

From Browsing to Booking: Converting Website Traffic Into Paying Customers- By Laura Laaman

Your website is the link between your company and oodles of pet parent prospects. And, it’s often your first chance to make an impression. When properly calibrated, your website is a powerful generator of new leads, but likely not the most lucrative bookings. Click here to learn more.